About Us

Evolution of Tiger Tribe

We started Tiger Tribe in 2007 (in the garage of our family home) - parents of two little tigers. Our vision was to design children’s gifts and toys that were creative, engaging and affordable. We wanted to create products that our own kids would play with, that tapped into a child’s imagination and sense of fun. As parents leading busy lives, physical portability to extend product use outside of the home was important too.

We no longer work out of our family garage and our team has grown to 16 staff, including four fabulous in-house designers. All of our products are designed here in Australia.

The thinking behind the brand

Tiger Tribe design compact and portable activity sets that are ideal for café play and travel. Compact enough to throw into mum’s handbag, the family daypack, carry-on luggage or a kid’s backpack. Portable for us - means everything you need to complete the activity must come in a self-contained box (so nothing gets lost). Making it super easy to pack up too! We design imaginative and creative product that offer a non-digital alternative to help ‘un-plug’ kids

Why we love what we do

We feel very fortunate that our job is to create activity sets and toys that help unplug kids and encourage creative play. We love illustrating and designing practical packaging that helps make things portable and convenient. We never stop getting a buzz out of spying a kid colouring in with a Tiger Tribe set in a café, playing with a magnetic game on a plane or receiving customer feedback about how our products helped them enjoy a long family road trip! 

Where you can find Tiger Tribe

Our products are available in more than 700 retailers stores across Australia, including book stores, museums, art galleries, gift shops, clothing stores, toy stores, leading department stores and online. We are proud and excited to be available in

over 30 countries around the world.

Children’s safety is a priority

Each and every Tiger Tribe product is designed to pass all required children safety standards. Our products are subject to the most rigorous product safety testing. These tests include: ASTM, EN71, and REACH.