About Us

Tiger Tribe was founded in 2007 with a mission to design gifts and toys that tap into a child’s imagination and sense of fun. 15 years later, we continue to create products that do that and more. Whether it’s developing a new skill, mastering a technique, increasing independence, or making fun family memories, Tiger Tribe products nurture confidence and creativity in kids.

Our products are designed to give children the creative freedom to figure things out for themselves. When learning how to draw a turtle, fly a kite, thread a lacing card or stack rings, kids are also practicing how to make choices, solve problems and persevere.

We always get a buzz out of seeing a kid grow in confidence because they’ve just flown a kite for the first time or mastered a tricky painting technique. Confidence comes from learning new skills, and creativity is enhanced when kids trust their own judgement and aren’t afraid to try new things.

Find out more about the Tiger Tribe Brand Story here:

As a children’s brand, we also have a clear responsibility to care for the environment and to help ensure a sustainable future for our kids. We are working hard to find ways to reduce our impact on the planet as we continue to strive to do better. 

Since 2019, we have partnered with the Foundation for National Parks & Wildlife (FNPW) to help safeguard Australian wilderness and wildlife for future generations. Find out more about the partnership here. 

You can read more about our Sustainability Mission here.

All our products are thoughtfully designed and illustrated right here in Australia, offering screen-free unplugged play that provides balance in today's life of technology. Many items are designed specifically with Portable Play in mind. Compact, easy to pack and convenient to carry, we make gifts and creative products that are ideal for little tigers (and parents of little tigers) on the go.

We are passionate about the safety of our products. Each and every Tiger Tribe product is designed to pass international safety standards. Our products are subject to the most rigorous product safety testing. These tests include: ASTM, EN71, ISO-8124 AS/NZS 8124 and REACH.

We think making toys is just a brilliant job. Every day we strive to create products that foster the confidence and creativity that each child possesses.